CRM is the process of managing interactions with existing and prospective customers during the sales process. Any strategy or approach that uses data to build, improve and manage customer relationships can fall under the description of ‘CRM,’ but the term is most commonly used in reference to CRM software or technology. CRM software or technology is a tool or system of tools that help businesses aggregate, organize, and analyze customer information data to better manage relationships with customers.

Benefits of CRM

  • Maintain a centralized database across your sales
  • Manage all communication and interactions with prospects
  • Automate data entry
  • Be reminded to follow up with prospects
  • Organize contact data
  • Segment customers
  • Create sales reports
  • Automate forecasting for your sales performance
  • Scale your sales processes over time
  • Ensure team communication is facilitated
  • Keep the same software as your company grows
  • Make administrative tasks efficient